Matthew didn't learn sales from a textbook. He started as an electrical apprentice at 16, earned his Master Electrician license, and worked his way up through the trades — gaining the firsthand industry knowledge that most sales coaches simply don't have.
By 27, he was Sales Director of Perth's largest multi-trade service provider, leading high-performing teams and redefining what excellence looks like across the board.
That dual credential — tradesman and sales strategist — is QWO's unfair advantage. He speaks the language of the job site and the boardroom.
Most tradies try to win with just the queen. That's not chess — that's hoping for luck. QWO's method positions every piece on the board so that by the time price is mentioned, objections feel awkward for the client to raise.
No long proposals, no surprise fees. A clear path from first conversation to measurable results.
A focused 30-minute conversation to understand your challenges, ambitions, and whether we're the right fit.
We study your sales process, quoting approach, and customer journey to pinpoint the highest-leverage opportunities.
You receive a clear plan with priorities, practical frameworks, and the structured support to execute with confidence.
Check-ins, adjustments, and accountability. I stay in your corner until the results are real and the systems stick.
QWO speaks to Australian tradies who are brilliant at what they do but know they need to get better at selling it. Not a sales guru — someone who gets it.
That's the lie costing you thousands. While you mumble through quotes and rush out hoping for the best, the cowboy down the road — who charges more and does worse work — is winning your jobs. Not because he's better. Because he communicates better.
Working with Matt was the highest-impact decision we made all year. He gets the trades — he's walked the same sites, quoted the same kitchens. Within 90 days we had a system that actually works.
Stop losing work to blokes who charge more and do less.
One call — no pitch, no pressure.